Run clubs have grown into popular social hubs, especially among young adults, by combining accessible exercise with community connection and mental health benefits. Fueled by social media, fitness apps, and a post-pandemic desire for real-life interaction, these clubs offer more than running-they foster friendships, networking, and emotional support. With strong participation and brand partnerships, run clubs are set to remain a lasting part of urban social and wellness culture.
Read MoreIn 2025, brands are focusing on niche communities for authentic connections and loyalty. Strategies include leveraging private groups, subscription models, user-generated content, and micro-influencers. Successful examples like Airbnb and Duolingo show that niche communities offer higher engagement, trust, and targeted marketing. By prioritising these strategies, brands can build strong ecosystems that drive growth in a competitive market.
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Multi-sensory brand experiences - engaging sight, sound, touch, taste, and smell, create deeper emotional connections, enhance brand recall, and foster loyalty by immersing consumers in memorable and holistic interactions that go beyond traditional visual branding.
Read MoreIn the dynamic world of marketing, we understand that staying ahead requires embracing new tools strategically to enhance operations without disruption. By identifying needs, such as streamlining communication with Google Workspace or optimising project management with Asana, agencies can select tools that align with their workflows and goals.
Read MoreHave you ever wondered how much an activation or event costs? Check out our methodology here.
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After the Covid-19 pandemic, the retail landscape has undergone some profound changes as people no longer want to come into store and window shop. Foot traffic in traditional brick-and-mortar stores and CBD locations has declined as E-commerce has gained a larger share of customer spending. Businesses no longer have to worry about just driving sales in-store but rather how to use the space to connect customers to brands and bring them into stores.
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When it comes to making decisions, both big and small, we can often be left pondering the outcome of our actions. The notion of hindsight can be a blessing and a curse when we take the time to reflect on decisions made in our past.
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GWI released their report on Social trends in 2022 which inspired me to take a deeper look into TikTok. My perception of the social media platform to date was that it was a place for dance challenges and make-up tutorials for teenagers, rather than a destination for brand marketing.
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Renovating a house, whilst exciting, is also incredibly daunting. My renovation experience to date has been limited to watching episodes of The Block. Can an entire laundry and bathroom really be built in a week?
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Petit à petit, l’oiseau fait son nid; little by little the bird builds its nest, this French idiom tells us. Whatever the nest may be, it will take time to construct.
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Last weekend, I had very juxtaposing plans…
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For those who are not familiar with the method, in a few words, Pilates is a form of low-impact exercise based on strengthening the body, promoting the power and control of our mind.
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Over the years, social psychologists have proven that many elements determine our first impressions of people we just met.
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There are many ways to understand and define Innovation, one of them is by using the Innovation Matrix
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