They say that change is the only constant in life and brands are not immune. There are a multitude of reasons why an entity would want to rebrand, whether it’s to appeal to a new market, embrace new technology, adopt new products or services or even as a result of a major global event, such as a pandemic.
Read MoreDespite all boozy stereotypes, Australians are drinking less and it isn’t a new trend. Over the past 15 years alcohol consumption in Australia has decreased from 10.8 litres per capita per year down to 9.4 litres, the lowest it’s been in 50 years.
Read MoreNot all that long ago Formula 1 was a sport that was relatively unknown outside of Europe and diehard fans. As with any sport, those on the outside just didn’t get it. Then along came Drive to Survive, a Netflix docuseries documenting the rivalries, politics and melodrama of Formula 1.
Read MorePop quiz for our audience of marketers and brand custodians - Are you employing a defensive brand strategy? On the flipside, do you play with offensive tactics? Or third option, are you avoiding the skirmishes altogether?
Read MoreRenovating a house, whilst exciting, is also incredibly daunting. My renovation experience to date has been limited to watching episodes of The Block. Can an entire laundry and bathroom really be built in a week?
Read MoreThere was a time not all that long ago when the humble QR code was unfamiliar to most of us. Fast forward to today and they are ubiquitous.
Read MoreEach December, a global phenomenon reignites: Spotify Wrapped. The extremely successful campaign, launched in over 30 markets this year, has grown year upon year, becoming more interactive and user-oriented than ever.
Read MoreCurrently we are facing a new crisis as Australia’s major populous states emerge from extensive lockdowns. The not-unexpected labour shortage is hitting sectors from hospitality and logistics, to agriculture and retail.
Read MorePetit à petit, l’oiseau fait son nid; little by little the bird builds its nest, this French idiom tells us. Whatever the nest may be, it will take time to construct.
Read MoreIf you are unlike me, who vigorously follows astrology, you probably don’t pay attention to the moon phases…unless, of course, a special moon is all over the latest news or your social media feed
Read MoreSlowly marketers have been relinquishing both their scope of influence but also their effectiveness. Was it deliberate or was it accidental?
Last weekend, I had very juxtaposing plans…
Read MoreFor those who are not familiar with the method, in a few words, Pilates is a form of low-impact exercise based on strengthening the body, promoting the power and control of our mind.
Read MoreLast weekend, I had very juxtaposing plans…
Read MoreI’ve been trying to find the Easter Bunny, but I can’t seem to find it anywhere...
Read MoreOver the years, social psychologists have proven that many elements determine our first impressions of people we just met.
Read MoreThere are many ways to understand and define Innovation, one of them is by using the Innovation Matrix
Read MoreThe high, pointy-end of the fashion industry has faced all sorts of challenges over its tumultuous history
There’s nothing worse than trying to solve a problem and the creative process isn’t coming to fruition as you expected.
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